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Showing posts from July, 2014

The Code

The thing that I'd like to talk about and hopefully get some feedback on is the QR code and it's use in marketing. QR, for quick response, is the symbol you see from time to time on posters and in ads which can be scanned by a phone or tablet in order to open a web page. They have many industrial uses due to the amount of information they can pack into a small space but it's marketing that concerns me at this time. QR codes have been the subject of a great deal of both hype and conjecture in the past 5 years from being hailed as the future of marketing to yesterday's news. I think that the truth may still be somewhere in the middle. I'll say now that I'm a believer in the technology and what it can bring to the table if used well and there are several reasons why I think it can make a comeback. The foremost complaint I've heard about the QR experience is that the resulting page is not optimized for the mobile device. Today, with the use of HTML5 and man